You're ready to get to the next level in your business, but you don't know where to start.

Here's what I think you probably need more of:

Accountability & Community

Entrepreneurial life can be a lonely echo chamber. You want cheerleaders and thought partners to guide you as you expand.

Specific Strategic Directions

Your business is completely unique to you, and the strategies you use to grow should be too.

Technical Tutorials

You need help finding the right tools that will help you streamline your systems, routines & customer experience.

Thoughtful Feedback

We all need supportive people around us who can act as sounding boards & miniature focus groups for our ideas.

Does this sound like you?

You're experiencing a healthy dose of what I like to call Founder Overwhelm™. It's that familiar blend of self-doubt, fear, inspiration, and uncertainty.

You're feeling stuck: you don't know which project to work on first, or how to find the people who need what you have to offer, or how to set up that one system that'll change your whole life. Or maybe you're desperate to leave your corporate job and go all-in on your business, but you don't know how (or when!) to make the leap.

I hear you, and I have BEEN THERE. In my experience, the most powerful antidote is to gather people around you who can provide accountability to keep your momentum up, strategies and ideas for when you feel stuck, and thoughtful reflections to help you tune back in to the truth within you that already knows the next right step to take.

Welcome to The Foundery.

Past Foundery Members

Steph is a wonderful, supportive and inspiring mind to work with! The Foundery kept me accountable in a way that I truly enjoyed each week, allowing me to complete the necessary steps to grow my business in a way that felt supported and nurtured. Instead of attaching to big, shiny, new ideas, Steph helped me to focus my energy on what was working and to not get lost in the infinite number of options. It's given me the confidence and community I needed to push past my own imposter syndrome and self-doubt. It's been game changing having like minded individuals to share ideas with in the group sessions, the inspiration I've gained from them is like no other.

The six months I spent in The Foundery have been life changing for me and for the future of my business.

Cynthia Arscott | Gold Minds


My Approach

You may have noticed that the business coaching industry is like the Wild West right now. We do things a little differently around here! This is what I believe:

➡️ You have the answers inside you: You don't need another shiny framework, checklist, course, tool, or step-by-step guide. You just need to tune into your own wisdom & do the work.

➡️ I'm here to teach you how to fish: If I do my job right, you won't need to work with me forever! It's my job to help you build up the skills, experience & confidence to move forward on your own.

➡️ Coaching is a co-creation: We have so much to learn from one another. Your insights are just as valuable as mine.

➡️ We can make space for the woo: My coaching style incorporates personality tests, social justice, human design, feminism & pop culture, depending on what the moment needs. I take the work seriously without being too serious about it. 😉

How It Works

This coaching program was carefully designed based on the feedback & needs of entrepreneurs just like you. Each of these components was specifically chosen to help you work towards your goals.

Values-driven entrepreneurs

With a maximum of three like-minded business owners per group, The Foundery is an intimate and deeply connected experience with folks who share your values & beliefs.

Six month commitment

Because I don't believe that we can make meaningful progress in less time. (The majority of my groups actually decide to extend for another 6 months!)

Bespoke coaching specialized to you

There is no such thing as a one-size-fits-all framework when it comes to entrepreneurship. Everything we'll tackle in The Foundery will be tailored to you & your goals.

Live, real-time accountability

Too many coaching programs hype you up and then leave you to your own devices. In The Foundery, you'll be touch with your group members and I throughout the week, to help you keep that ball rolling.

Practical tools, tips & strategies

Get the specific, nitty-gritty suggestions that will really move the needle in your business. Just one precise recommendation, tutorial, or app can really change the whole game for you.

Boundless encouragement

From me, and from the other members of your group. We're here to cheer you on and celebrate your successes with you, every step of the way. Encouragement is extremely underrated in business.

Plus: Membership to The Profoundery! (New)

Your membership in The Foundery now includes 6 months in The Profoundery, as a complement to the core coaching program.

The Profoundery is a business community full of values-based entrepreneurs who connect & support one another in growing their businesses. Your membership includes:

✅  access to The Profoundery Slack and all weekly prompts
✅  access to The Profoundery Library, with all my courses, trainings & downloads
✅  access to all monthly calls, including Productivity Parties, workshops & expert trainings

Dimple Mukherjee – Stephanie Pellett Creative

I have so appreciated being led by such an amazing and talented woman like Stephanie. It's so rare to find a business coach who is also has the tech skills to fix things on the spot so that you don't get stuck in the "technicalities".

I also loved the size of the group. It was intimate and small which allowed for a lot of in depth sharing and personal attention. Stephanie inspires you to give it your best shot and she'll be there to pick up the falling pieces.

Dimple Mukherjee | Coach & Speaker



About You

Let's be honest: this format probably won't work for everyone! Here are some clues that it'll be great for you:

✅ You're excited to collaborate with other thoughtful entrepreneurs who really get you
✅ You have a strong work ethic & love to get things done
✅ You're building a business in order to make a difference in the world
✅ You're committed to the long game and know good things take time to build
✅ You have an abundance mindset and know that there's enough to go around
✅ You believe in community over competition

❎ You're totally happy with how your business runs right now (that's awesome though!)
❎ You're looking for a magic bullet solution to your business problems
❎ You're expecting overnight success and exponential growth
❎ You're looking for a virtual assistant who will execute everything for you
❎ You want to outsource the answers so that you don't have to take responsibility

The bottom line:

If you're a thoughtful, values-driven entrepreneur in search of more community, who believes in abundance and is ready to take things to the next level of your business, you'll probably fit right in.

If you're feeling lost, stuck or in any state of confusion with regards to the direction of your business, joining The Foundery is an absolute MUST! When I started the program, Eco-Friendly Events was only an idea, and now it's a real-live business. With a million and one thoughts, ideas and tasks on my mind, Steph had this magical gift of taking those ideas, gathering them together and putting them into a neat little action plan. Apart from Steph's amazing guidance, being in a group also meant more accountability, feedback, encouragement and support!

I cannot rave more about the incredible impact and support The Foundery has given me and have no doubt that I would not be where I am today without it.

Romina Kwong | Eco-Friendly Events


Why is this a group program?

I work with a lot of entrepreneurs, and one of the most common issues I see is that they spend a lot of time alone with their thoughts and fears. Entrepreneurial life is hard! It involves a ton of work, energy and hard lessons, and those are not easy things to deal with alone. I also believe we're better together! No matter what kind of business we have, we can be inspired by other people's perspectives & ideas.

What is The Profoundery?

The Profoundery is my business community, which you will be a part of by joining this group! It's a vibrant community of like-minded entrepreneurs who connect and gather several times a month for Productivity Parties, workshops, and book club discussions. You'll receive a 6-month membership when you join The Foundery, and can take part in all of the calls & join the conversation on Slack throughout each week.

Will I like the other entrepreneurs in my cohort?

Every person who takes part in The Foundery is kind, smart, funny, interesting, and full of integrity. I also personally review each group in order to have members that feel aligned and complementary to one another, and I take my role as match-maker very seriously! So yes, I think you will love them.

What if someone uses my business ideas or shares my private information?

The very practical answer is that everyone who joins The Foundery (including myself) will sign a non-disclosure agreement that pertains to what we discuss in our sessions. But the real answer is that every person who joins The Foundery will be someone who believes that collaboration is more important than competition and understands that there is enough to go around. Also, each entrepreneur's business will be so different that borrowing similar techniques or ideas would never take away from what you're doing.

Why does this require a six month commitment?

I've worked with a lot of entrepreneurs over the years, and the times when our work together has been the most fruitful have been when that person is ready to commit for the long game. Six months is the perfect amount of time to plan a big launch, or to upgrade your systems & processes, or to track your progress towards your goals. Big ideas take time to incubate, as well as time to monitor to see whether your efforts are working as predicted. I also think there's something really special about the kinds of relationships that get built over a longer period of time, and the support that can arise because of them.

What do you mean by "time in the spotlight"?

During each live group Creative Think Tank session, each entrepreneur will get a set amount of time to bring ideas, questions, or challenges to the group. We'll all work together to strategize around your problem and provide feedback as needed, and each session is recorded, so you can reference it later!

How long are the calls?

All individual coaching calls are 60 minutes long. Creative Think Tanks are between 90-120 minutes.

What are your policies around anti-racism & social justice?

I am working hard to dismantle the systems of white supremacist patriarchy in my own business and become an actively anti-racist person and business owner. All members of The Foundery are understood to be committed to these values and working to integrate them into their own lives & businesses. You can see my full statement, policies & ongoing actions on these topics right here.

What else happens in the group sessions?

I intentionally keep the format fairly loose so that we can adapt to whatever feels important to the group that month! Some months, one member might want to practice for an upcoming presentation, or maybe another wants the group to brainstorm ideas for their content or FAQ page. The time is protected, so we can be flexible within it.

I'm not in Toronto, can I still join?

Yes! The Foundery is held online, so all are welcome regardless of where you live. However, most of our sessions will take place within normal working hours in an Eastern Time Zone, so just be mindful of any time differences you may encounter!

Where will we be meeting?

Our group sessions will take place virtually, on Zoom.

I don't have a big product to launch, can I still join?

Absolutely! I've designed the format to work for whatever you're working on, whether that's ongoing maintenance for your business or designing your Next Big Thing. During each meeting, you can use your time in the spotlight to discuss anything you wish, even if that's a question like, "how can I unwind at the end of the work day?". The time is yours.

I haven't started my business yet, can I still join?

Yes, but with a caveat! The Foundery is built to help you execute on your goals, so it works best if you have specific projects & ideas to implement. As long as you have a clear vision of the business you're hoping to build, it would be a great fit.

Why is this program called The Foundery?

This is a Sonja Seiler original! A foundry is a place where metal is forged, and we loved the idea that The Foundery could be a place where stronger, better businesses and authentic connections could be forged!

Join The Foundery

  • One monthly private Creative Think Tank where each entrepreneur gets time in the spotlight to work through specific business challenges
  • One monthly individual coaching call to problem solve & plan ahead
  • 6-month membership to The Profoundery including:
    • Access to all monthly calls, such as Productivity Parties, workshops & book club meetings
    • Full-time access to The Profoundery Slack community, including a private channel and DM access
    • Access to The Profoundery Library featuring all of my courses, downloads & products


with a six-month commitment, billed monthly, plus HST.