Our businesses are a vehicle for our values.

This works both ways. First, the way our businesses look on the outside reflects which of our values we are prioritizing on the inside. Yikes. Yeah. That can be a hard pill to swallow, but it's pretty difficult to refute. Owning up to this is the first step to changing it.

Secondly – and this is where we have the most opportunity! – we can actively choose to use our businesses as a way to promote, share and prioritize the values that we care about.

I am committed to showing up actively as an ally for Black, Indigenous, and People of Colour, because the atrocities that these communities are experiencing on a daily basis are unacceptable to me. I believe that we must act to change the toxic systems and mindsets that are oppressing and harming BIPOC, and those actions start with each of us. I want to commit to working actively on examining my white privilege, educating myself about issues and systems that oppress BIPOC, and infusing these values into my work and my business.

On this page I'll be sharing the resources I'm learning from and the commitments that I am making as a business owner and human being. I am also always open to feedback from you about what I can do better or resources I should check out.

Thank you,


Anti-Racism Commitments

Here are the steps that I will be taking in my business, starting now.


  • I will take active anti-racist training for myself quarterly in my business
  • When I have employees, I will pay for them to take this training also
  • I will be using this list of courses as a starting place in my continuing education


  • I will include BIPOC-owned businesses and software on any list of referrals I make
  • I will create a resource of BIPOC professionals that I can reference & add to
  • I will prioritize establishing professional connections with BIPOC


  • I will prioritize diversity when I am hiring for any kind of coaching, support, or consulting, or implementing new business systems
  • I will review my current software choices and research what, if any, commitments they have to anti-racism as a company, and switch from those whose response has been insufficient
  • I will analyze my current business budget and work towards having 30% of it go to Black-owned businesses


  • I will make anti-racism work part of my mastermind group, to ensure mutual accountability and shared impact
  • At my twice-annual internal business retreats, I will include anti-racism as an ongoing quadrant of concern
  • I will set aside one day per month for anti-racism study, review of my actions, and transparency to my community


  • I will seek out and consume books, articles, Instagram accounts, courses, art, movies, newsletters and more created by BIPOC that are not specifically about anti-racism or social justice
  • I will pay BIPOC creators to teach me about things other than anti-racism and diversity training
  • I will keep track of the books I read and the diversity of their authors in an Airtable database


  • I will make these commitments public and easily accessible on all my platforms & website
  • I will add diversity and inclusion clauses to all of my contracts and my policies page


  • I will be doing research into non-profit organizations who are fighting for equality
  • I will set up recurring monthly donations to these organizations
  • I will also set up a monthly local rotating donation to a cause I believe in


  • I will continue to share resources & ideas from BIPOC on my Instagram stories, feed, newsletter and blog
  • When I create presentations or resources, ensure I am using quotes from BIPOC, specifically Black women
  • When I recommend books, I will ensure that I am prioritizing all forms of representation in authorship


  • If I am asked to speak, or take part in something (course, panel, podcast, etc.) I will ensure that BIPOC have been included as well
  • If not, I will encourage the organizers to invest in diversity and recommend specific BIPOC business colleagues for the role in my stead
  • I will be discerning about the events, networking groups and trainings I attend to ensure that they are safe spaces for BIPOC as well as other marginalized groups


  • I will develop a sliding scale model for my 1:1 and group coaching offerings
  • I will implement and offer more flexible PWYC options for my courses and products
  • I will find ways to offer my business coaching services pro-bono to marginalized groups


  • I will remain open to feedback, critique and suggestions on how I can improve and do more to become an anti-racist business
  • I will create an anonymous suggestion box to collect ideas from my community
  • If I mess up and cause harm, I will apologize fully and quickly, and take concrete steps to make it right


  • I will continue to update my commitments as I learn more
  • I will add to this page regularly to create a sense of transparency
  • I will talk publicly about my anti-racism education & action steps

It doesn't end here.

I am committed to taking these steps (and others I've likely missed) on an ongoing basis in my business and personal life. This will be a lifelong journey, and (as with my business as a whole!) I'm in it for the sustainable, slow, effective long haul. I will also be updating this page regularly to keep you informed of my action steps & ongoing commitments.

What kinds of action steps are you taking in your business to become a more anti-racist organization? What teachers have you been learning from? What are your favourite BIPOC-owned businesses to support? Let me know on Instagram @stephpellett or by email, hello@stephaniepellett.com.

January 2021

Here's what I'm working on this month in my own anti-racism journey:

Worked through another four weeks of lessons for my Indigenous Canada course through the University of Alberta.

Taking Jenny Jay's Creating Inclusive Content training to learn more about communicating in an anti-racist way

Updated my Reading Life spreadsheet to analyze the diversity of the authors I read in 2020

Joined Storygraph to get a better sense of my reading diversity in an ongoing kind of way and support a Black woman founder

Scheduled all of my anti-racism monthly check-ins tasks for 2021 into my Notion (I had fallen behind and this wasn't automated)

Donated to SURJ Toronto's Birthday Campaign to support BIPOC-led initiatives and organizations

December 2020

Here's what I'm working on this month in my own anti-racism journey:

Worked through four weeks of lessons for my Indigenous Canada course through the University of Alberta.

Adjusted my retreat pricing to make it more equitable (ie. the same price for instalments as when paid in full).

Edited The Profoundery welcome message to encourage folks to add their pronouns to their Slack account.

Downloaded The Ultimate Shop & Support List of inclusive businesses owned by BIPOC and LGBTQ+ folks, from Jenny Jay.

Signed this petition in support of allowing temporary shelters in Toronto and not clearing encampments.

November 2020

Here's what I'm working on this month in my own anti-racism journey:

Created a new #anti-racism Slack channel in The Profoundery to share anti-racism resources & changes we're making

Added journaling & reflection questions to my bimonthly anti-racism check-ins to encourage deeper intention & accountability

Enrolled in the Indigenous Canada course from the University of Alberta though have not yet started to study the materials

Donated to The Loveland Foundation's Therapy Fund, which provides Black Women access to therapy for free

Added an Anti-Racism project and interest area in my Notion database to track resources and tasks

Signed this petition and contacted my representatives via this website regarding the Mi'kmaq people's rights to fish on their land

October 2020

Here's what I'm working on this month in my own anti-racism journey:

Joined We Should All Be Millionaires for four months to learn about business from Black coaches

Fixed the language around accessibility for disabled folks on my sales page for The Profoundery.

Took two incredible webinars run by SURJ Toronto: one on talking to racist family members, one on the Indian Act.

Honoured Orange Shirt Day by sharing resources that have helped me learn more about Indigenous History.

Moved money through SURJ to be distributed to eleven local Toronto organizations led by BIPOC doing anti-racism work.

On our first Profoundery call, I reiterated our community values of inclusion and zero tolerance for discriminatory language.

September 2020

Here's what I'm working on this month in my own anti-racism journey:

Got my Mental Health Crisis Response Certificate, so I have skills to respond in emergency situations without calling police.

Finalized my Accessible Pricing option and set up a pay-what-you-can system for The Profoundery.

Added clauses about my commitment to anti-racist business & non-tolerance for discrimination to all my contracts.

Updated my policies page to include information about my commitments to anti-racism and social justice in my business.

Added more podcasts hosted by BIPOC to my regular rotation, including Sandy & Nora and What A Day.

Updated my reading spreadsheet, reviewed the diversity of the books I've been reading lately, and recommitted to reading broadly.

August 2020

Here's what I'm working on this month in my own anti-racism journey:

Took the Spiritual Activism 101 Workshop, led by Rachel Ricketts, as my quarterly anti-racism training.

Set up recurring donations to the Afri-Can Food Basket, Up With Women and Black Lives Matter Toronto.

Talked to software service providers (including Memberful & Drip) about their commitment to anti-racism.

Started designing a tiered pricing structure for marginalized folks for my new offering, The Profoundery.

Setting up more regular calendar reminders to keep me on track with making time for anti-racism work & research.

Listened to two podcast series on the history of racism, Uncivil from Gimlet and 1619 from The New York Times.

July 2020

Here's what I'm working on this month in my own anti-racism journey:

Implemented an ongoing anti-racism component to my biweekly peer mastermind group.

Researched organizations aligned with my business mission to donate to on a recurring basis.

Talked to Up With Women about donating my time & services to their clients.

Created Transparency Tuesdays, a monthly community update about anti-racism work on Instagram.

Created an anonymous Suggestion Box to collect feedback on my business.

Fully updated my reading spreadsheet to track the diversity of the authors I'm reading.

June 2020

Here's what I'm working on this month in my own anti-racism journey:

Participated in Reimagining Small Business: a town hall from Hello Seven.

Donated 25% of Productivity Party sales to Black Lives Matter. See the receipt here.

Read So You Want to Talk About Race by Ijeoma Oluo & The Fire Next Time by James Baldwin

Participated in the #AmplifyMelanatedVoices Challenge on Instagram.

Subscribed to the Anti-Racism Daily Newsletter from Nicole Cardoza

Signed several petitions related to racial justice & emailed my representatives