Ask Steph is a monthly column where I answer all of your tricky business questions! Get ready to tackle everything from setting up better software & systems, to making space for reflection, to planning out your business launch, to establishing better boundaries with your clients. Have a question for me? Ask away, right here. See archives here


How do I know what my business values are?

Dear Steph,

How can I write a business mission statement? How do I know what my values even are for my business? I’m new to starting a business and it feels like I have so much to do! Do I need a formal mission statement somewhere on my website? Where do I even start?

Thank you!

Values-Based Visionary


Ask Steph: How Do I Write a Values-Based Mission Statement for My Business? – Stephanie Pellett CreativeSpoiler alert: I don’t have a mission statement.

Wait, don’t go! I promise I still have ideas to help you out. 😉

Even though I don’t have a formal mission statement recorded anywhere on my website or buried in a document somewhere, I’d like to think that the values of my business come through loud and clear. I try to infuse them into every single thing I do! Every post I write, every email I send, every offering I create.

I see a lot of my clients getting caught up in very corporate ways of doing things in their businesses. Which makes sense! The corporate world is the most prominent business model that we see and celebrate repeatedly in our culture. But it’s not the only good model of how to run a business. 

As you start to create your own business, you get to do things differently. You don’t necessarily need the stuffy business plan or the formal mission statement. If these things help you, wonderful! Go for it. Just don’t let creating fancy documents delay you from doing the real work in your business: connecting with clients & customers, and exchanging value for money. 

In this Ask Steph video, I’m going to be covering the main reasons why it’s helpful to create YOUR version of a “mission statement” in your business, plus four helpful strategies to help you hone in on what you value most in your business (and life!).


What do you value most?

Finding your business values does not have to be complicated! Chances are, you already know many of your values, because why else did you start your business in the first place?! I’m guessing you know more than you think. But if you’ve been wondering about whether or not to formalize those values into a mission statement, try the tips in this video and see what you end up with.

I’d love to know: What are your unique business values? How do you embody them in the practices & offerings you create in your business? Also, how did you come to know these values? Were there exercises or habits that helped you hone in what you want to prioritize most in your business? Let me know in the comments below or over on Instagram @stephpellett. I’d love to hear from you and learn from you!

PS. Have a question you want answered in next month’s column? Click here to ask me anything!