The Profoundery

It’s time to take the solo out of solopreneur.

The Profoundery is a business coaching community for intentional entrepreneursdesigned to give you a few of the things your business might be missing:


Running a business can be LONELY. Come hang out with some amazing people creating magic in the world who will collaborate with you, support you, and cheer you on.


Are you struggling to meet your goals & get things done? You’re not alone, literally. We’ll hold you accountable and give you the space, time and structure to get things done.


We all need structure, inspiration & motivation to keep going when business gets hard. Get ready to share your wins, ask questions if you get stuck & learn about helpful tools.

The Profoundery

An online coaching program & membership community to create profound change in your business.*

I’m no psychic (or am I? 🔮), but tell me if any of this resonates for you:

You know that the details matter and you care about getting them right. You believe that community is more important than competition. You understand that your personal growth is the bottleneck to the growth of your business.

You believe that, sure, tactical stuff is important, but until you address “the thing beneath the thing”, you won’t get the results that you want.

Oh and did I mention that you might want to actually have some FUN while you’re running your business? Yeah. That’s encouraged. We designed this membership to surprise & delight you while encouraging you to also do the work. Best of all worlds.

So, am I reading your mind here? ➡️

✨ You see your business as a way to make a difference in the world

✅ You’re ready to feel more focused and get more done

💡 You’re looking for inspiration & accountability to work on your business

⏳ You believe in playing the long game (there are no gimmicks here!)

🖤 You are committed to fighting for equality and justice

🎉 You thrive on making genuine connections with interesting, thoughtful people

Want to join us for a Free Productivity Party? 🎉

You’re invited to do some coworking with the community! This is a great way to get a taste of the vibe inside before you join. Enter your email below to get your first Productivity Party, totally free. We’d love to see you there!


A collection of the most amazing entrepreneurs on the internet, in my humble opinion 😍

See our current members →


Ask questions, share resources, get to know your community & answer fun weekly prompts to keep you on track between calls 👩🏻‍💻


Group coworking sessions to get your work done with some extra accountability (and fun!) 🎉

Get your first one free →

Coaching & Workshops

Creative Think Tanks, business workshops, monthly reflection sessions & more 📝

See our recent calls →

Book Club

Every quarter, we read a book  & apply the learnings to our businesses 📖


Get instant access to all my courses & products and all our past workshops 📚


Why do to-do lists have to be boring? Get a fun weekly Analogi™️ prompt to share your priorities ✅


Every Friday, we share our wins of the week and cheer each other on with copious emojis ✨

PLUS: Monthly members-only newsletter, fun surprises,
occasional IRL meet-ups*, expert-led workshops, and more

*Typically in Toronto or Hamilton, Ontario


Being part of the The Profoundery and working with Steph is like having a cheerleader/guide/coach and her squad of advisors. Running your own business can feel isolating and it’s exhausting to try to move through every single challenge on your own.

Being part of a community of like-minded people who want to cheer you on and share experiences is invaluable no matter what stage your business is in.

Julia Nethersole | Glass Full

Hi, I’m Steph! 👋🏼

I’ll be your tour guide on this fun adventure called entrepreneurship. 

I see it as my job to help you navigate the wild jungles of limiting beliefs, lack of motivation, overwhelm, and loneliness that are all too common when you’re running a business on your own. Like any good tour guide, I’ll bring the direction, inspiration, and (most importantly!) enthusiasm for you and what you’re creating in the world. 

But I also don’t want to make your life harder in the process. This isn’t one of those bloated, complicated coaching programs with tons of homework, too many calls, and a nagging sense of guilt that you aren’t ‘making the most’ of your investment.

The Profoundery is designed to be empowering, not overwhelming. Fewer bells & whistles, actionable accountability, curated resources, and connections with the coolest & most soulful business owners on the internet. You’ll love it. 

Our Schedule 🗓

Every month in The Profoundery is a bit different, but most of our live calls happen on Tuesdays & Wednesdays, and our Slack prompts come out on Mondays & Fridays.

Here’s an example schedule! ➡️

Our Values

It’s super important to me that we’re on the same page as a community about what we believe in. Here are our core values:

❤️ Better, Together: Everyone has wisdom & value to add to this community from their unique lived experience, and we are all better off when we share it with one another

✊🏼 Social Justice: As a community, we are actively working towards justice for all, in particular people of colour, LGBTQ+ folks, and people with chronic pain or disability. See my monthly social justice updates

🤖 Human First: You’re not just an entrepreneur, you’re also a human being. All of our prompts & calls acknowledge this reality and encourage you to take care of your self, too.

🙏🏼 Relationships Matter: This is a small community, and we care about each other. It’s not about hustling & self-promotion, it’s about connection and collaboration.

✨ Inner Wisdom: We don’t believe in one-size-fits-all advice! Most of our work is about giving you the space & time to find your own answers.


✔ Access to all features

✔ Yearlong membership

✔ Plan upgrade anytime

✔ Monthly 1:1 coaching call

✔ Access to all features

✔ 6-month membership

✔ Available to entrepreneurs who are BIPOC, LGBTQ+ or differently-abled.  Learn more here → 

✔  3-month membership

PS. Have a question not answered here? Let’s connect! Book a time to chat or send me an email  😍


The Profoundery is hands down the BEST INVESTMENT EVER. You get so much value.

I’ve pared down my biz expenses in the last little while but I would never dream of leaving The Profoundery. The community is super duper supportive and generous, Steph is an incredible coach and tech wizard, and thanks to the Productivity Parties I get sh*t done I never would get done on my own.

I love having like-minded folks as a sounding board and it’s so helpful to be around people who are going through the same rollercoaster ride of entrepreneurship.

Kim Sedgwick | Coach Kim


Yes and no! We will always have the same elements (at least three live group calls, weekly check-ins on Slack, private newsletter, online community), but they will happen in different rhythms & schedules from month to month. You’ll always receive a schedule at the beginning of the month, plus replays of workshops if you can’t make that particular live time.

Good question! The Profoundery Plus is the exact same core membership, plus a monthly 1:1 call with me which you can schedule for whenever works best for you during the month. This means that every month you’ll get the opportunity for hands-on support from me and extra accountability, without needing to separately sign up for a coaching package.

Don’t worry! Our (thriving!) online community takes place on Slack. It’s a super handy tool, perfect for instant messaging, sharing photos, and using an obscene number of emojis & gifs. If you haven’t used it before, you can download the app to your phone or computer, or just use it in your browser. Plus, there are lots of options to limit its ability to interrupt you (for example Do Not Disturb hours, total customization over notifications) which makes it a huge win in my book. The last thing I want is for this community to distract you from your work!

I’ll tell you what: if I can’t, someone in this incredible community probably can. That’s the beauty of bringing together smart, thoughtful entrepreneurs from a whole bunch of industries! We get to help each other grow and learn, using the unique knowledge & skills that each of us brings to the table. So please: ask away! Chances are you’ll get a great answer.

Put simply, it takes a surprising amount of time & effort to onboard and offboard members! It’s also a lot more disruptive to the community when folks join for only a month or two at a time. To mitigate for these factors while still offering flexibility, we are adding a slight surcharge for a lower commitment. All plans are still charged monthly.

There are a lot of reasons but chief among them is this: I wanted to spend more of my time creating more helpful & valuable things for you. Instead of having a variety of courses, workshops & programs to offer, I chose to narrow it down. That way, my offering gets way simpler: join this program and get everything I make! That choice leaves me with way more energy to devote to making this program as incredible as it can be…and send you lots of surprises along the way.

It is a huge priority of mine that this community be open, accessible and welcoming for folks of all different backgrounds. This starts by sharing our Community Values with every new member, & enforcing them when necessary. We also have an anonymous Suggestion Box which you can use at any time to provide feedback and suggestions. And should you feel unsafe or uncomfortable for any reason, there is an open door policy to set up a private call with me to discuss options to correct wrongdoing or improve the space as a whole.

Actually, no. I ask for a minimum of 3 months commitment on any plan before ending your membership – you can learn more about that right here. That said, I also won’t try to trick you! After your commitment is up, your card will not be automatically charged again unless you voluntarily choose to extend your membership.

Yes! We have several members who are balancing their business with a full-time job or other work as they build towards going out on their own. Just note that most of our calls take place during regular business hours, so having some flexibility in your schedule is a major bonus to take part.

This is a Sonja Seiler original! A foundry is a place where metal is forged. The Foundery was a place where stronger, better businesses & authentic connections are forged. And The Profoundery builds on that idea by adding in the word “profound”. It’s meant to let you know that in this community we’re all about depth, slow progress, true connections, and playing the long game.

PS. Wanna talk about it? 📞

Still have questions? I have answers! Feel free to schedule a quick call below so we can get to know each other better. Or if you’d rather talk to a current member about their own experience, send me a quick email and I’m happy to put you in touch! ❤️